Projects per year
Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Dive into the research topics where Patricia Pilar Zirena Bejarano is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Projects
- 3 Active
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El efecto mediador de las capacidades dinámicas en la relación entre el capital social y los resultados de nuevos productos de las empresas de turismo de la región Arequipa.
Zirena Bejarano, P. P., Caryt Málaga, A. K., Quispe Ambrocio, A. D., Parra Requena, G., Merma Valverde, W. F. & Tancayllo Yana, G. N.
1/04/21 → …
Project: Research
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Capacidades dinámicas de innovación, adaptación y su influencia en la orientación pionera: Base de la competitividad de las empresas del sector turismo de la región Arequipa
Chavez Zirena, E. M., De La Gala Velasquez, B. R. D., Hurtado Palomino, A., Arredondo Salas, A. Y., Zirena Bejarano, P. P. & Ruiz-Ortega, M. J.
27/01/20 → …
Project: Research
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Influencia del capital social empresarial en la orientación emprendedora en empresas de turismo de la región Arequipa
Bustamante Carpio, J. A., Hurtado Palomino, A., De La Gala Velasquez, B. R. D., Zirena Bejarano, P. P. & García-Villaverde, P. M.
23/01/20 → …
Project: Research
Research output
- 6 Article
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Determining the impact of brand value on the credibility of influencers over the purchase decision of millennial consumers
Zirena-Bejarano, P. P., Zirena, E. M. C. & De La Gala-Velásquez, B. R., 2022, In: Innovative Marketing. 18, 2, p. 135-147 13 p.Research output: Contribution to journal › Article › peer-review
Open Access -
From the adaptation capacity to pioneering behavior in companies in the main cultural tourist destinations: Divergent effects of the dynamism of the environment
Zirena, E. M. C., Zirena Bejarano, P. P., De La Gala Velasquez, B. R. D. & Hurtado Palomino, A., 2021, In: Management Science Letters. 11, 2, p. 441-450 10 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Social capital and innovativeness in firms in cultural tourism destinations: Divergent contingent factors
García-Villaverde, P. M., Ruiz-Ortega, M. J., Hurtado Palomino, A., De La Gala-Velásquez, B. & Zirena Bejarano, P. P., Mar 2021, In: Journal of Destination Marketing and Management. 19, 100529.Research output: Contribution to journal › Article › peer-review
Open Access -
Product redesigning, cost reduction, component substitution, and their influence in value management in micro and small enterprises
de la Gala, B. R., Zirena, P. P. & Arredondo, A. Y., 2020, In: Management Science Letters. 10, 6, p. 1277-1286 10 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Social media influencer: Influencia en la decisión de compra de consumidores millennial, Arequipa, Perú
Translated title of the contribution :Social media influencer: Influence on the purchase decision of millennial consumers, Arequipa, Peru Research output: Contribution to journal › Article › peer-review
Open Access
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27 Congreso Global en Administración de Empresas y Finanzas
Patricia Pilar Zirena Bejarano (Organizer)
2019 → …Activity: Participating in or organizing an event › Participating in a conference, workshop, ...
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Maria José Ruiz Ortega
Patricia Pilar Zirena Bejarano (Host)
2019 → …Activity: Hosting a visitor › Hosting an academic visitor