Can ambidexterity lead to pioneering orientation in adverse situations? A new approach about when and how

Bernardo De la Gala-Velásquez, María José Ruiz-Ortega, Pedro Manuel García-Villaverde, Américo Hurtado-Palomino

Research output: Contribution to journalArticlepeer-review

Abstract

Work addressing the determining role of knowledge strategy, specifically the controversial ambidextrous knowledge strategy and its effects on strategic orientation, is scarce and has been demanded recently. Additionally, the intensity of adversity is an unexplored contingent factor that may affect a firm's strategic orientation, specifically the pioneering orientation in the context of recent adverse events as the COVID-19 pandemic or the war in Ukraine. This paper analyses the relationship between ambidextrous knowledge strategy and pioneering orientation in the face of intensity of adversity. The empirical study was conducted on a sample of 302 tourism firms in Peru. The results show that ambidextrous knowledge strategy has an inverted U-shaped relationship with pioneering orientation, although the maximum threshold is reached for very high levels of ambidexterity. Moreover, in contexts of high intensity of adversity the curvilinear relationship is accentuated, driving firms with greater ambidextrous knowledge strategy to enhance their pioneering orientation to a maximum level.

Original languageEnglish
Article number122993
JournalTechnological Forecasting and Social Change
Volume198
DOIs
StatePublished - Jan 2024

Bibliographical note

Publisher Copyright:
© 2023 The Authors

Keywords

  • Ambidextrous knowledge strategy
  • Entry timing
  • Exploitation
  • Exploration
  • Intensity of adversity
  • Pioneering orientation

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