Didáctica de la comunicación política e interactividad digital en entornos electores polarizados

Translated title of the contribution: Didactics of political communication and digital interactivity in polarized electoral environments

Gregorio Cusihuamán-Sisa, Sharon Barreda-Martínez, Osbaldo Turpo-Gebera, Rocio Diaz-Zavala, Pedro Mango-Quispe, Janeth Esquivel Las Heras

Research output: Contribution to journalArticlepeer-review

Abstract

This study focuses on analyzing the didactics of communication based on experiential learning and digital interactivity of voters during the presidential runoff elections in Peru, where there is evidence of a marked polarization in messages and a persistent climate of conflict. The research was conducted with the participation of twenty-five final year students studying communication at a public university, using a qualitative-quantitative approach and a documentary analysis focused on interactions on social media, especially on Facebook, to assess message dissemination. The results reveal that students internalize concepts more significantly through practical analysis, witnessing the intense polarization in the media during the electoral process. The relevance of theoretical concepts is highlighted, especially in a context marked by growing economic inequalities during the pandemic.

Translated title of the contributionDidactics of political communication and digital interactivity in polarized electoral environments
Original languageSpanish
Pages (from-to)183-198
Number of pages16
JournalRISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
Volume2023
Issue numberE64
StatePublished - 2023

Bibliographical note

Publisher Copyright:
© 2023, Associacao Iberica de Sistemas e Tecnologias de Informacao. All rights reserved.

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