Employer branding y su impacto en las expectativas laborales de los millennials

Translated title of the contribution: Employer branding and its impact on millennial job expectations

Jhon Edilberto Monroy Barrios, Julio César Delgadillo Sánchez, Eduardino Roque Roque, Patricia Pilar Zirena Bejarano

Research output: Contribution to journalArticlepeer-review

Abstract

This document presents the analysis of the relationship between the employer Branding and the job expectations of millennials in Peruvian companies. Applied to students of the faculty of administration of the National University of San Agustín of Arequipa A survey was applied with 20 items that reflects the dimensions identified according to the literature reviewed, with a sample of 203 participants, applying a random sampling technique to a population of 431 students. The results show a significant influence of (95%) between the employer branding and the millennial job expectations obtained by data processing with the help of the SPSS program. Employer branding characteristics support millennial job expectations according to theoretical predictions, providing significant improvements over previous efforts of researchers in the area. The work presented has important implications for future studies in the area of marketing and business positioning.

Translated title of the contributionEmployer branding and its impact on millennial job expectations
Original languageSpanish
Pages (from-to)93-101
Number of pages9
JournalRISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
Volume2019
Issue numberE21
StatePublished - Jul 2019

Bibliographical note

Publisher Copyright:
© 2019, Associacao Iberica de Sistemas e Tecnologias de Informacao. All rights reserved.

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