Innovation capability and pioneering orientation in Peru's cultural heritage tourism destinations: Conflicting environmental effects

María José Ruiz-Ortega, Pedro Manuel García-Villaverde, Bernardo De La Gala-Velásquez, Américo Hurtado-Palomino, Ángela Yuliana Arredondo-Salas

Research output: Contribution to journalArticlepeer-review

Abstract

This study responds to the demand for works on the antecedents of pioneering orientation in firms in tourism destinations. Specifically, the article analyzes the effect of two contingent environmental factors, namely competitive intensity and technological dynamism, on the relationship between innovation capability and pioneering orientation in hospitality and tourism firms. We analyze a sample of 238 firms in cultural heritage tourism destinations in Peru. The results show that innovation capability is a key antecedent of pioneering orientation in hospitality and tourism firms. Additionally, while competitive intensity strengthens the positive relationship between innovation capability and pioneering orientation, technological dynamism weakens it. The conclusions suggest various theoretical implications and practical recommendations for managers of firms located in cultural heritage tourism destinations.

Original languageEnglish
Pages (from-to)441-450
Number of pages10
JournalJournal of Hospitality and Tourism Management
Volume48
DOIs
StatePublished - Sep 2021

Bibliographical note

Funding Information:
This research was supported by the Universidad Nacional de San Agustin de Arequipa (Per?) [Project: IBA-CS-03-2020-UNSA].

Publisher Copyright:
© 2021 The Authors

Keywords

  • Competitive intensity
  • Cultural heritage tourism destinations
  • Innovation capability
  • Pioneering orientation
  • Technological dynamism

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