Innovation capability and pioneering orientation in Peru's cultural heritage tourism destinations: Conflicting environmental effects

María José Ruiz-Ortega; Pedro Manuel García-Villaverde; Bernardo De La Gala-Velásquez; Américo Hurtado-Palomino; Ángela Yuliana Arredondo-Salas

doi:10.1016/j.jhtm.2021.07.012

Innovation capability and pioneering orientation in Peru's cultural heritage tourism destinations: Conflicting environmental effects

María José Ruiz-Ortega, Pedro Manuel García-Villaverde, Bernardo De La Gala-Velásquez, Américo Hurtado-Palomino, Ángela Yuliana Arredondo-Salas

Departamento Académico de Administración

Research output: Contribution to journal › Article › peer-review

Abstract

This study responds to the demand for works on the antecedents of pioneering orientation in firms in tourism destinations. Specifically, the article analyzes the effect of two contingent environmental factors, namely competitive intensity and technological dynamism, on the relationship between innovation capability and pioneering orientation in hospitality and tourism firms. We analyze a sample of 238 firms in cultural heritage tourism destinations in Peru. The results show that innovation capability is a key antecedent of pioneering orientation in hospitality and tourism firms. Additionally, while competitive intensity strengthens the positive relationship between innovation capability and pioneering orientation, technological dynamism weakens it. The conclusions suggest various theoretical implications and practical recommendations for managers of firms located in cultural heritage tourism destinations.

Original language	English
Pages (from-to)	441-450
Number of pages	10
Journal	Journal of Hospitality and Tourism Management
Volume	48
DOIs	https://doi.org/10.1016/j.jhtm.2021.07.012
State	Published - Sep 2021

Bibliographical note

Funding Information:
This research was supported by the Universidad Nacional de San Agustin de Arequipa (Per?) [Project: IBA-CS-03-2020-UNSA].

Publisher Copyright:
© 2021 The Authors

Keywords

Competitive intensity
Cultural heritage tourism destinations
Innovation capability
Pioneering orientation
Technological dynamism

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10.1016/j.jhtm.2021.07.012

Cite this

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title = "Innovation capability and pioneering orientation in Peru's cultural heritage tourism destinations: Conflicting environmental effects",

abstract = "This study responds to the demand for works on the antecedents of pioneering orientation in firms in tourism destinations. Specifically, the article analyzes the effect of two contingent environmental factors, namely competitive intensity and technological dynamism, on the relationship between innovation capability and pioneering orientation in hospitality and tourism firms. We analyze a sample of 238 firms in cultural heritage tourism destinations in Peru. The results show that innovation capability is a key antecedent of pioneering orientation in hospitality and tourism firms. Additionally, while competitive intensity strengthens the positive relationship between innovation capability and pioneering orientation, technological dynamism weakens it. The conclusions suggest various theoretical implications and practical recommendations for managers of firms located in cultural heritage tourism destinations.",

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volume = "48",

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Innovation capability and pioneering orientation in Peru's cultural heritage tourism destinations : Conflicting environmental effects. / Ruiz-Ortega, María José; García-Villaverde, Pedro Manuel; De La Gala-Velásquez, Bernardo et al.

In: Journal of Hospitality and Tourism Management, Vol. 48, 09.2021, p. 441-450.

Research output: Contribution to journal › Article › peer-review

TY - JOUR

T1 - Innovation capability and pioneering orientation in Peru's cultural heritage tourism destinations

T2 - Conflicting environmental effects

AU - Ruiz-Ortega, María José

AU - García-Villaverde, Pedro Manuel

AU - De La Gala-Velásquez, Bernardo

AU - Hurtado-Palomino, Américo

AU - Arredondo-Salas, Ángela Yuliana

PY - 2021/9

Y1 - 2021/9

N2 - This study responds to the demand for works on the antecedents of pioneering orientation in firms in tourism destinations. Specifically, the article analyzes the effect of two contingent environmental factors, namely competitive intensity and technological dynamism, on the relationship between innovation capability and pioneering orientation in hospitality and tourism firms. We analyze a sample of 238 firms in cultural heritage tourism destinations in Peru. The results show that innovation capability is a key antecedent of pioneering orientation in hospitality and tourism firms. Additionally, while competitive intensity strengthens the positive relationship between innovation capability and pioneering orientation, technological dynamism weakens it. The conclusions suggest various theoretical implications and practical recommendations for managers of firms located in cultural heritage tourism destinations.

AB - This study responds to the demand for works on the antecedents of pioneering orientation in firms in tourism destinations. Specifically, the article analyzes the effect of two contingent environmental factors, namely competitive intensity and technological dynamism, on the relationship between innovation capability and pioneering orientation in hospitality and tourism firms. We analyze a sample of 238 firms in cultural heritage tourism destinations in Peru. The results show that innovation capability is a key antecedent of pioneering orientation in hospitality and tourism firms. Additionally, while competitive intensity strengthens the positive relationship between innovation capability and pioneering orientation, technological dynamism weakens it. The conclusions suggest various theoretical implications and practical recommendations for managers of firms located in cultural heritage tourism destinations.

KW - Competitive intensity

KW - Cultural heritage tourism destinations

KW - Innovation capability

KW - Pioneering orientation

KW - Technological dynamism

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DO - 10.1016/j.jhtm.2021.07.012

M3 - Artículo

AN - SCOPUS:85111811686

VL - 48

SP - 441

EP - 450

JO - Journal of Hospitality and Tourism Management

JF - Journal of Hospitality and Tourism Management

SN - 1447-6770

ER -

Innovation capability and pioneering orientation in Peru's cultural heritage tourism destinations: Conflicting environmental effects

Abstract

Bibliographical note

Keywords

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