New natural and low cost product to fight anemia: Marketing and profitability study

Yemina Diaz Valencia; Gonzalo H.Herrera Medina; Juan G.Lazo Lazo; Melissa Esther Fernandez Vilca; Diego Jesus Mamani Quispe; Nancy Ivón Orihuela Ordoñez; Sonia Jackeline Zanabria Galvez

doi:10.1109/IESTEC46403.2019.00012

New natural and low cost product to fight anemia: Marketing and profitability study

Yemina Diaz Valencia, Gonzalo H.Herrera Medina, Juan G.Lazo Lazo, Melissa Esther Fernandez Vilca, Diego Jesus Mamani Quispe, Nancy Ivón Orihuela Ordoñez, Sonia Jackeline Zanabria Galvez

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Anemia has become one of the diseases most commonly caused by undernutrition worldwide. It mostly affects children at pre school age and women at reproductive age in developing countries. Various campaigns around the world have been carried out to eradicate it. However, this situation persists. Therefore, the consumption of a drink based on the quinoa leaf is proposed for the cure of anemia. This work demonstrates the economic viability of this product and the markets acceptance. In addition, its an easy to manufacture product with low production costs, which makes the investment and developtment of the product commercially attractive for a government or private company. This product is highly effective in curing anemia and confirming the interest in its consumption, especially in low-income sectors due to its low price.

Original language	English
Title of host publication	Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019
Publisher	Institute of Electrical and Electronics Engineers Inc.
Pages	19-24
Number of pages	6
ISBN (Electronic)	9781728116914
DOIs	https://doi.org/10.1109/IESTEC46403.2019.00012
State	Published - Oct 2019
Event	7th International Engineering, Sciences and Technology Conference, IESTEC 2019 - Panama City, Panama Duration: 9 Oct 2019 → 11 Oct 2019

Publication series

Name	Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019

Conference

Conference	7th International Engineering, Sciences and Technology Conference, IESTEC 2019
Country/Territory	Panama
City	Panama City
Period	9/10/19 → 11/10/19

Bibliographical note

Publisher Copyright:
© 2019 IEEE.

Keywords

Cure of anemia
Nutraceutical drink
Quinoa leaf extract

Access to Document

10.1109/IESTEC46403.2019.00012

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Diaz Valencia, Y., Medina, G. H. H., Lazo, J. G. L., Vilca, M. E. F., Quispe, D. J. M., Orihuela Ordoñez, N. I., & Zanabria Galvez, S. J. (2019). New natural and low cost product to fight anemia: Marketing and profitability study. In Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019 (pp. 19-24). Article 8943705 (Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/IESTEC46403.2019.00012

Diaz Valencia, Yemina ; Medina, Gonzalo H.Herrera ; Lazo, Juan G.Lazo et al. / New natural and low cost product to fight anemia : Marketing and profitability study. Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019. Institute of Electrical and Electronics Engineers Inc., 2019. pp. 19-24 (Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019).

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abstract = "Anemia has become one of the diseases most commonly caused by undernutrition worldwide. It mostly affects children at pre school age and women at reproductive age in developing countries. Various campaigns around the world have been carried out to eradicate it. However, this situation persists. Therefore, the consumption of a drink based on the quinoa leaf is proposed for the cure of anemia. This work demonstrates the economic viability of this product and the markets acceptance. In addition, its an easy to manufacture product with low production costs, which makes the investment and developtment of the product commercially attractive for a government or private company. This product is highly effective in curing anemia and confirming the interest in its consumption, especially in low-income sectors due to its low price.",

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year = "2019",

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series = "Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019",

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Diaz Valencia, Y, Medina, GHH, Lazo, JGL, Vilca, MEF, Quispe, DJM, Orihuela Ordoñez, NI & Zanabria Galvez, SJ 2019, New natural and low cost product to fight anemia: Marketing and profitability study. in Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019., 8943705, Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019, Institute of Electrical and Electronics Engineers Inc., pp. 19-24, 7th International Engineering, Sciences and Technology Conference, IESTEC 2019, Panama City, Panama, 9/10/19. https://doi.org/10.1109/IESTEC46403.2019.00012

New natural and low cost product to fight anemia: Marketing and profitability study. / Diaz Valencia, Yemina; Medina, Gonzalo H.Herrera; Lazo, Juan G.Lazo et al.
Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019. Institute of Electrical and Electronics Engineers Inc., 2019. p. 19-24 8943705 (Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Lazo, Juan G.Lazo

AU - Vilca, Melissa Esther Fernandez

AU - Quispe, Diego Jesus Mamani

AU - Orihuela Ordoñez, Nancy Ivón

AU - Zanabria Galvez, Sonia Jackeline

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AB - Anemia has become one of the diseases most commonly caused by undernutrition worldwide. It mostly affects children at pre school age and women at reproductive age in developing countries. Various campaigns around the world have been carried out to eradicate it. However, this situation persists. Therefore, the consumption of a drink based on the quinoa leaf is proposed for the cure of anemia. This work demonstrates the economic viability of this product and the markets acceptance. In addition, its an easy to manufacture product with low production costs, which makes the investment and developtment of the product commercially attractive for a government or private company. This product is highly effective in curing anemia and confirming the interest in its consumption, especially in low-income sectors due to its low price.

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Diaz Valencia Y, Medina GHH, Lazo JGL, Vilca MEF, Quispe DJM, Orihuela Ordoñez NI et al. New natural and low cost product to fight anemia: Marketing and profitability study. In Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019. Institute of Electrical and Electronics Engineers Inc. 2019. p. 19-24. 8943705. (Proceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019). doi: 10.1109/IESTEC46403.2019.00012

New natural and low cost product to fight anemia: Marketing and profitability study

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Keywords

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