New natural and low cost product to fight anemia: Marketing and profitability study

Yemina Karen Diaz Valencia, Gonzalo H.Herrera Medina, Juan G.Lazo Lazo, Melissa Esther Fernandez Vilca, Diego Jesus Mamani Quispe, Nancy I.Orihuela Ordonez, Sonia Jackeline Zanabria Galvez

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Anemia has become one of the diseases most commonly caused by undernutrition worldwide. It mostly affects children at pre school age and women at reproductive age in developing countries. Various campaigns around the world have been carried out to eradicate it. However, this situation persists. Therefore, the consumption of a drink based on the quinoa leaf is proposed for the cure of anemia. This work demonstrates the economic viability of this product and the markets acceptance. In addition, its an easy to manufacture product with low production costs, which makes the investment and developtment of the product commercially attractive for a government or private company. This product is highly effective in curing anemia and confirming the interest in its consumption, especially in low-income sectors due to its low price.

Original languageEnglish
Title of host publicationProceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages19-24
Number of pages6
ISBN (Electronic)9781728116914
DOIs
StatePublished - Oct 2019
Event7th International Engineering, Sciences and Technology Conference, IESTEC 2019 - Panama City, Panama
Duration: 9 Oct 201911 Oct 2019

Publication series

NameProceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019

Conference

Conference7th International Engineering, Sciences and Technology Conference, IESTEC 2019
Country/TerritoryPanama
CityPanama City
Period9/10/1911/10/19

Bibliographical note

Publisher Copyright:
© 2019 IEEE.

Keywords

  • Cure of anemia
  • Nutraceutical drink
  • Quinoa leaf extract

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