Cultura y compromiso: Organizacional: Efectos indirectos de la experiencia de marca empleadora

Translated title of the contribution: Organizational culture and commitment: Indirect effects of the employer brand experience

Américo Hurtado Palomino, Bernardo Ramon Dante de la Gala Velásquez, Flor de Meliza Ccorisapra Quintana, Abelardo David Quispe Ambrocio

Research output: Contribution to journalArticlepeer-review

Abstract

The dynamic environment of universities forces them to develop differentiating strategies to attract and retain the best teachers. The study analyses the indirect effects of employer brand experience as a driving factor in the influence of culture on organisational commitment. The methodology of the study, following the route of the quantitative approach, was carried out on a sample of 369 university teachers in the Arequipa region of Peru, testing the hypotheses using partial least squares through structural equations. The results show that there are positive and significant direct relationships between employer brand experience, culture and organisational commitment. In turn, employer brand experience significantly moderates the relationship between culture and organisational commitment. Organisational culture alone does not have as much impact on organisational commitment. However, the moderate mediation of the employer brand experience enhances this relationship. Therefore, in order to strengthen organisational culture and organisational commitment, employer brand management should be included as a priority as an energising factor.

Translated title of the contributionOrganizational culture and commitment: Indirect effects of the employer brand experience
Original languageSpanish
Pages (from-to)369-377
Number of pages9
JournalUniversidad y Sociedad
Volume13
Issue number4
StatePublished - 2021

Bibliographical note

Publisher Copyright:
© 2021, University of Cienfuegos, Carlos Rafael Rodriguez. All rights reserved.

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