RURAL COMMUNICATION IN PRODUCTIVE INNOVATION PROCESSES PHYSALIS PERUVIANA AGUAYMANTO IN AREQUIPA

Gregorio Nicolas Cusihuamán-Sisa, Denis Pilares Figueroa, Ronny Valdiglesias Calvo, Edgard Antony Cruz Zevallos

Research output: Contribution to journalArticlepeer-review

Abstract

This is the result of research financed by PROCIENCIA-CONCYTEC, whose objective is to analyze the rural communication forms in the processes of productive innovation and the positioning of the aguaymanto as a native product of the Peruvian Andes, to propose communication strategies in rural sectors of Arequipa, physalis peruviana is a fruit of Andean origin, whose properties and characteristics surpass other similar fruits; the method of analysis is qualitative-quantitative, of the correlational, transectional type, the exploration is carried out in five rural districts of Arequipa, applying 125 surveys and 10 interviews.

Original languageEnglish
Pages (from-to)159-167
Number of pages9
JournalHuman Review. International Humanities Review / Revista Internacional de Humanidades
Volume21
Issue number1
DOIs
StatePublished - 1 Aug 2023

Bibliographical note

Publisher Copyright:
© GKA Ediciones, authors. All rights reserved.

Keywords

  • Communication barriers
  • Depopulation
  • Golden gooseberry
  • Productive innovation
  • Rural communication
  • Territoriality
  • Value chain

Fingerprint

Dive into the research topics of 'RURAL COMMUNICATION IN PRODUCTIVE INNOVATION PROCESSES PHYSALIS PERUVIANA AGUAYMANTO IN AREQUIPA'. Together they form a unique fingerprint.

Cite this