Social capital and innovativeness in firms in cultural tourism destinations: Divergent contingent factors

Pedro Manuel García-Villaverde, María José Ruiz-Ortega, Americo Hurtado Palomino, Bernardo De La Gala-Velásquez, Patricia Pilar Zirena Bejarano

Research output: Contribution to journalArticlepeer-review

Abstract

The aim of this work is to fill the gap in the literature on how certain internal and external factors affect the relational antecedents of innovativeness in companies in tourism destinations. The article specifically analyzes the moderator effect of two contingent factors, absorptive capacity and technological dynamism, on the relationship between social capital and innovativeness in tourism firms. The empirical study was conducted on a sample of 238 companies located in the World Heritage Cities of Peru. The findings show that while absorptive capacity boosts the positive relationship between social capital and innovativeness, technological dynamism undermines it. The study has a variety of theoretical implications for research and practical implications for managers of companies located in cultural tourism destinations.

Original languageEnglish
Article number100529
JournalJournal of Destination Marketing and Management
Volume19
DOIs
StatePublished - Mar 2021

Bibliographical note

Funding Information:
This research was supported by the National University of San Agust?n de Arequipa (Per?) [Project: IBA-CS-04-2020-UNSA].

Funding Information:
This research was supported by the National University of San Agustín de Arequipa (Perú) [Project: IBA-CS-04-2020-UNSA ].

Publisher Copyright:
© 2020

Keywords

  • Absorptive capacity
  • Innovativeness
  • Social capital
  • Technological dynamism
  • Tourism destinations

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