TY - JOUR
T1 - The Synergistic Effects of Innovativeness, Risk-taking and Proactiveness on Performance of Tourism Firms
AU - Hurtado-Palomino, Américo
AU - De La Gala-Velásquez, Bernardo
AU - Merma-Valverde, Willam Fernando
N1 - Publisher Copyright:
© 2021 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2021
Y1 - 2021
N2 - This work aims to resolve the debate on the multidimensionality of entrepreneurial orientation, analyzing how the dimensions of this orientation–innovativeness, risk-taking and proactiveness - impact on firm performance. The study examines the direct, indirect and moderating effects of these three dimensions to explain the performance of tourism companies. The empirical study is conducted on a sample of 238 tourism firms located in three of Peru’s World Heritage Sites (Arequipa, Cusco and Lima), using partial least squares structural equation modeling. The results show that proactiveness has a positive, significant, direct effect on firm performance, while risk-taking only has an indirect effect on firm performance through proactiveness. Furthermore, innovativeness has a positive moderating effect on the relationship between proactiveness and firm performance. The findings suggest theoretical and practical implications for tourism firms.
AB - This work aims to resolve the debate on the multidimensionality of entrepreneurial orientation, analyzing how the dimensions of this orientation–innovativeness, risk-taking and proactiveness - impact on firm performance. The study examines the direct, indirect and moderating effects of these three dimensions to explain the performance of tourism companies. The empirical study is conducted on a sample of 238 tourism firms located in three of Peru’s World Heritage Sites (Arequipa, Cusco and Lima), using partial least squares structural equation modeling. The results show that proactiveness has a positive, significant, direct effect on firm performance, while risk-taking only has an indirect effect on firm performance through proactiveness. Furthermore, innovativeness has a positive moderating effect on the relationship between proactiveness and firm performance. The findings suggest theoretical and practical implications for tourism firms.
KW - cultural tourism
KW - firm performance
KW - Innovativeness
KW - proactiveness
KW - risk-taking
UR - http://www.scopus.com/inward/record.url?scp=85119375697&partnerID=8YFLogxK
U2 - 10.1080/21568316.2021.2001036
DO - 10.1080/21568316.2021.2001036
M3 - Artículo
AN - SCOPUS:85119375697
JO - Tourism Planning and Development
JF - Tourism Planning and Development
SN - 2156-8316
ER -