The Synergistic Effects of Innovativeness, Risk-taking and Proactiveness on Performance of Tourism Firms

Américo Hurtado-Palomino, Bernardo De La Gala-Velásquez, Willam Fernando Merma-Valverde

Research output: Contribution to journalArticlepeer-review

Abstract

This work aims to resolve the debate on the multidimensionality of entrepreneurial orientation, analyzing how the dimensions of this orientation–innovativeness, risk-taking and proactiveness - impact on firm performance. The study examines the direct, indirect and moderating effects of these three dimensions to explain the performance of tourism companies. The empirical study is conducted on a sample of 238 tourism firms located in three of Peru’s World Heritage Sites (Arequipa, Cusco and Lima), using partial least squares structural equation modeling. The results show that proactiveness has a positive, significant, direct effect on firm performance, while risk-taking only has an indirect effect on firm performance through proactiveness. Furthermore, innovativeness has a positive moderating effect on the relationship between proactiveness and firm performance. The findings suggest theoretical and practical implications for tourism firms.

Original languageEnglish
JournalTourism Planning and Development
DOIs
StateAccepted/In press - 2021

Bibliographical note

Publisher Copyright:
© 2021 Informa UK Limited, trading as Taylor & Francis Group.

Keywords

  • cultural tourism
  • firm performance
  • Innovativeness
  • proactiveness
  • risk-taking

Fingerprint

Dive into the research topics of 'The Synergistic Effects of Innovativeness, Risk-taking and Proactiveness on Performance of Tourism Firms'. Together they form a unique fingerprint.

Cite this