Alternative communication: From popular horns to digital hypermediation in Arequipa-Peru

The article analyzes the path of alternative communication in Arequipa-Peru, circumstantially contributing to the context in which it developed, reviewing each historical step of social reality, how it has evolved and what relevant aspects have transcended in the epistemology of communication, considering perspectives interdisciplinary and transdisciplinary, as a substantive contribution in this evolutionary process, in its various manifestations embodied in the subsequent processes in response to and access to public information. The objective was to analyze alternative social communication and its impact on the theoretical epistemology of communication in the Arequipa-Peru region. The methodology is applied with a qualitative documentary approach, with a testimonial ethnological perspective, applying a Delphi with specialists in the field, contrasting with the new digital scenarios. Among the findings, it is evident that the change in the media has not managed to modify the structures of communication, customary practices are maintained transversally; in turn, traditional schemes have been strengthened with the use of digital tools, cultural identities prevailed over technological transformations. It is concluded that, as the academy has observed social reality, its reading is still dysfunctional, regardless of the fact that social groups have modified their profiles based on the risks they perceive.