Cultura y compromiso: Organizacional: Efectos indirectos de la experiencia de marca empleadora

Américo Hurtado Palomino, Bernardo Ramon Dante de la Gala Velásquez, Flor de Meliza Ccorisapra Quintana, Abelardo David Quispe Ambrocio

Resultado de la investigación: Contribución a una revistaArtículorevisión exhaustiva

Resumen

The dynamic environment of universities forces them to develop differentiating strategies to attract and retain the best teachers. The study analyses the indirect effects of employer brand experience as a driving factor in the influence of culture on organisational commitment. The methodology of the study, following the route of the quantitative approach, was carried out on a sample of 369 university teachers in the Arequipa region of Peru, testing the hypotheses using partial least squares through structural equations. The results show that there are positive and significant direct relationships between employer brand experience, culture and organisational commitment. In turn, employer brand experience significantly moderates the relationship between culture and organisational commitment. Organisational culture alone does not have as much impact on organisational commitment. However, the moderate mediation of the employer brand experience enhances this relationship. Therefore, in order to strengthen organisational culture and organisational commitment, employer brand management should be included as a priority as an energising factor.

Título traducido de la contribuciónOrganizational culture and commitment: Indirect effects of the employer brand experience
Idioma originalEspañol
Páginas (desde-hasta)369-377
Número de páginas9
PublicaciónUniversidad y Sociedad
Volumen13
N.º4
EstadoPublicada - 2021

Nota bibliográfica

Publisher Copyright:
© 2021, University of Cienfuegos, Carlos Rafael Rodriguez. All rights reserved.

Palabras clave

  • Employer brand experience
  • Organizational commitment
  • Organizational culture

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