Didáctica de la comunicación política e interactividad digital en entornos electores polarizados

Gregorio Cusihuamán-Sisa, Sharon Barreda-Martínez, Osbaldo Turpo-Gebera, Rocio Diaz-Zavala, Pedro Mango-Quispe, Janeth Esquivel Las Heras

Producción científica: Contribución a una revistaArtículorevisión exhaustiva

Resumen

This study focuses on analyzing the didactics of communication based on experiential learning and digital interactivity of voters during the presidential runoff elections in Peru, where there is evidence of a marked polarization in messages and a persistent climate of conflict. The research was conducted with the participation of twenty-five final year students studying communication at a public university, using a qualitative-quantitative approach and a documentary analysis focused on interactions on social media, especially on Facebook, to assess message dissemination. The results reveal that students internalize concepts more significantly through practical analysis, witnessing the intense polarization in the media during the electoral process. The relevance of theoretical concepts is highlighted, especially in a context marked by growing economic inequalities during the pandemic.

Título traducido de la contribuciónDidactics of political communication and digital interactivity in polarized electoral environments
Idioma originalEspañol
Páginas (desde-hasta)183-198
Número de páginas16
PublicaciónRISTI - Revista Iberica de Sistemas e Tecnologias de Informacao
Volumen2023
N.ºE64
EstadoPublicada - 2023

Nota bibliográfica

Publisher Copyright:
© 2023, Associacao Iberica de Sistemas e Tecnologias de Informacao. All rights reserved.

Palabras clave

  • Collaborative Learning
  • Didactics of Communication
  • Electoral Process
  • Peru
  • Political Communication

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