New natural and low cost product to fight anemia: Marketing and profitability study

Yemina Karen Diaz Valencia, Gonzalo H.Herrera Medina, Juan G.Lazo Lazo, Melissa Esther Fernandez Vilca, Diego Jesus Mamani Quispe, Nancy I.Orihuela Ordonez, Sonia Jackeline Zanabria Galvez

Producción científica: Capítulo del libro/informe/acta de congresoContribución a la conferenciarevisión exhaustiva

Resumen

Anemia has become one of the diseases most commonly caused by undernutrition worldwide. It mostly affects children at pre school age and women at reproductive age in developing countries. Various campaigns around the world have been carried out to eradicate it. However, this situation persists. Therefore, the consumption of a drink based on the quinoa leaf is proposed for the cure of anemia. This work demonstrates the economic viability of this product and the markets acceptance. In addition, its an easy to manufacture product with low production costs, which makes the investment and developtment of the product commercially attractive for a government or private company. This product is highly effective in curing anemia and confirming the interest in its consumption, especially in low-income sectors due to its low price.

Idioma originalInglés
Título de la publicación alojadaProceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019
EditorialInstitute of Electrical and Electronics Engineers Inc.
Páginas19-24
Número de páginas6
ISBN (versión digital)9781728116914
DOI
EstadoPublicada - oct. 2019
Evento7th International Engineering, Sciences and Technology Conference, IESTEC 2019 - Panama City, Panamá
Duración: 9 oct. 201911 oct. 2019

Serie de la publicación

NombreProceedings - 2019 7th International Engineering, Sciences and Technology Conference, IESTEC 2019

Conferencia

Conferencia7th International Engineering, Sciences and Technology Conference, IESTEC 2019
País/TerritorioPanamá
CiudadPanama City
Período9/10/1911/10/19

Nota bibliográfica

Publisher Copyright:
© 2019 IEEE.

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