Peruvian consumer responses to the use of technologies in the context of COVID-19

Yezelia Danira Caceres Cabana, David Aguilar del Carpio, Erika Velásquez Chacón, Juan Mardonio Rivera Medina

Producción científica: Capítulo del libro/informe/acta de congresoCapítulorevisión exhaustiva

Resumen

The pandemic caused by COVID-19 has led many states, in an attempt to control the spread of the virus, to decree social immobilization, which meant the introduction of restrictions on the free movement of people and the opening of shops. This led them to seek new marketing channels for purchases. Among these, ICTs have been important. This is the focus of the analysis in this document. Through surveys and interviews, information was obtained, divided into four age groups, which showed that an important part of the population has had to resort to ICTs to acquire goods and/or pay for services. This change in the way of acquiring had different particularities according to the age group analyzed, with a greater change in the oldest group (56 to 74 years old). It can be concluded that the massification of these tools has generated a change in the ways of acquiring products, and this is likely to transcend the pandemic and these channels will be maintained and strengthened in the future.

Idioma originalInglés
Título de la publicación alojadaHandbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry
EditorialIGI Global
Páginas323-341
Número de páginas19
ISBN (versión digital)9781799869863
ISBN (versión impresa)9781799869856
DOI
EstadoPublicada - 25 jun. 2021

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© 2021, IGI Global.

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