TY - JOUR
T1 - RURAL COMMUNICATION IN PRODUCTIVE INNOVATION PROCESSES PHYSALIS PERUVIANA AGUAYMANTO IN AREQUIPA
AU - Cusihuamán-Sisa, Gregorio Nicolas
AU - Pilares Figueroa, Denis
AU - Valdiglesias Calvo, Ronny
AU - Cruz Zevallos, Edgard Antony
N1 - Publisher Copyright:
© GKA Ediciones, authors. All rights reserved.
PY - 2023/8/1
Y1 - 2023/8/1
N2 - This is the result of research financed by PROCIENCIA-CONCYTEC, whose objective is to analyze the rural communication forms in the processes of productive innovation and the positioning of the aguaymanto as a native product of the Peruvian Andes, to propose communication strategies in rural sectors of Arequipa, physalis peruviana is a fruit of Andean origin, whose properties and characteristics surpass other similar fruits; the method of analysis is qualitative-quantitative, of the correlational, transectional type, the exploration is carried out in five rural districts of Arequipa, applying 125 surveys and 10 interviews.
AB - This is the result of research financed by PROCIENCIA-CONCYTEC, whose objective is to analyze the rural communication forms in the processes of productive innovation and the positioning of the aguaymanto as a native product of the Peruvian Andes, to propose communication strategies in rural sectors of Arequipa, physalis peruviana is a fruit of Andean origin, whose properties and characteristics surpass other similar fruits; the method of analysis is qualitative-quantitative, of the correlational, transectional type, the exploration is carried out in five rural districts of Arequipa, applying 125 surveys and 10 interviews.
KW - Communication barriers
KW - Depopulation
KW - Golden gooseberry
KW - Productive innovation
KW - Rural communication
KW - Territoriality
KW - Value chain
UR - http://www.scopus.com/inward/record.url?scp=85167963203&partnerID=8YFLogxK
U2 - 10.37467/revhuman.v21.5043
DO - 10.37467/revhuman.v21.5043
M3 - Artículo
AN - SCOPUS:85167963203
SN - 2695-9623
VL - 21
SP - 159
EP - 167
JO - Human Review. International Humanities Review / Revista Internacional de Humanidades
JF - Human Review. International Humanities Review / Revista Internacional de Humanidades
IS - 1
ER -